Nobumichi Asai Media Artist / Futurist
Graduated from Tohoku University, Faculty of Science. Media artist, creative director, programmer. He has worked as a creative director and media artist for CM production PICS Co., Ltd, visual design studio WOW inc, and others. Currently CEO/Creative Director of XR CITY LAB inc/XR CITY LAB. He is known worldwide for his face mapping and other technology art. His face mapping collaboration with Lady Gaga and Nile Rodgers at the Grammy Awards was broadcast simultaneously to 200 million people around the world and received a huge response. His feature-length VR film "Ghost in the Shell virtual reality diver," a pioneering work in the world, won Best of VR at the 2018 Venice International Film Festival, and his face-mapping work with AYABAMBI, INORI (Prayer) generated a buzz of 5 million views and won 6 national and international awards, including Short of the year-Best of Experimental (Germany). His first face-mapping piece, "OMOTE," received 5 million views in one week and became a worldwide sensation.
"CONNECTED COLORS (2016)" was selected as one of more than a dozen innovators worldwide and was broadcast worldwide as an Intel commercial and received 4 million views, including FUBIZ (France). Installations were held in Paris and NYC. INORI - we pray all nukes will eternally disappear from the world. The installation (2018/7-11) and lectures were held in Venice (2018/7-2018/11). His world's first volumetric laser hologram work "light of birth (2016)" was exhibited at the Triennale Art Museum in Milan and Media Ambition Tokyo, where it received a great response both nationally and internationally.
He is also active globally as a speaker, and was invited to the Louvre Museum in June 2017 to give a speech on the theme of "FUTURE ART. In 2015, he was invited to WE SUMMIT, an innovation festival in Beijing organized by Tencent, where he gave a speech in front of 2,500 people from all over the world. He gave a speech on the theme of "Technology + Art + Humanity" in Hangzhou, China in May 2018 in front of 2,000 people.
He is challenging innovative expression by fusing ideas from design and art with technology.
He has been officially invited to the Venice International Film Festival, selected twice as a Jury Recommended Film at the Japan Media Arts Festival, and won the Grand Prize at the VFX AWARD2015 and 2017. Winner of the Ars Electronica VFX Animation Award, Short of the year Best of Experimental (Germany), and many other awards.
"CONNECTED COLORS (2016)" was selected as one of more than a dozen innovators worldwide and was broadcast worldwide as an Intel commercial and received 4 million views, including FUBIZ (France). Installations were held in Paris and NYC. INORI - we pray all nukes will eternally disappear from the world. The installation (2018/7-11) and lectures were held in Venice (2018/7-2018/11). His world's first volumetric laser hologram work "light of birth (2016)" was exhibited at the Triennale Art Museum in Milan and Media Ambition Tokyo, where it received a great response both nationally and internationally.
He is also active globally as a speaker, and was invited to the Louvre Museum in June 2017 to give a speech on the theme of "FUTURE ART. In 2015, he was invited to WE SUMMIT, an innovation festival in Beijing organized by Tencent, where he gave a speech in front of 2,500 people from all over the world. He gave a speech on the theme of "Technology + Art + Humanity" in Hangzhou, China in May 2018 in front of 2,000 people.
He is challenging innovative expression by fusing ideas from design and art with technology.
He has been officially invited to the Venice International Film Festival, selected twice as a Jury Recommended Film at the Japan Media Arts Festival, and won the Grand Prize at the VFX AWARD2015 and 2017. Winner of the Ars Electronica VFX Animation Award, Short of the year Best of Experimental (Germany), and many other awards.

浅井宣通(Nobumichi Asai)。東北大学理学部卒業。メディアアーティスト、クリエイティブ・ディレクター、プログラマー。CMプロダクションPICS Co., Ltd、ビジュアルデザインスタジオWOW incなどでクリエイティブ・ディレクターとして、メディアアーティストとして活動してきた。現在、XR CITY LAB inc /XR CITY LAB DESIGNのCEO/クリエイティブ・ディレクター。フェイスマッピングを始めとしたテクノロジーアートで世界的に知られる。グラミー賞でのレディーガガ、ナイル・ロジャースとのコラボレーションによるフェイスマッピングは世界2億人の人々に同時放送され大きな反響を呼んだ。世界でも先駆けとなった長編VR作品”攻殻機動隊virtual reality diver”は、2018年ベネチア国際映画祭でBest of VRを受賞。AYABAMBIとのフェイスマッピング作品 INORI(Prayer)は500万ビューのバズを生み、Short of the year-Best of Experimental(ドイツ)他、国内外6つのアワードを受賞した。最初のフェイスマッピング作品、“OMOTE”は、一週間で500万ビューを記録し世界的な話題を集めた。
”CONNECTED COLORS(2016)”では、世界十数人のイノベーターの一人として選ばれ、インテルのCMとして全世界で放送され、FUBIZ(フランス)などで400万ビューを記録した。パリ、NYCでインスタレーションが行われた。放射能をテーマにした作品”INORI — we pray all nukes will eternally disappear from the world.(2017)“はルチアーノベネトンによるアートプロジェクトIMAGO MUNDIに選ばれベネチアでインスタレーション(2018/7-11)とレクチャーが行われた(2018/7-2018/11)。世界初のボリューメトリックなレーザー・ホログラム作品 ”light of birth(2016)“は、ミラノのトリエンナーレ美術館、Media Ambition Tokyoで展示され、国内外に大きな反響を得た。
スピーカーとしてもグローバルに活動している。2017/6、ルーブル美術館に招聘され”FUTURE ART”をテーマにスピーチを行う。2014/9、2017/9にはモスクワのアートフェスティバルCircle of Lightに審査員として参加。2015年、Tencent主催によるイノベーションフェスティバル(北京)WE SUMMITに招聘され世界から集まった2500人の前でスピーチを行う。2018/5 中国、杭州において2050デザインマターカンファレンスでは2000人の前で”テクノロジー+アート+ヒューマニティーをテーマにスピーチを行った。
デザイン、アートからの発想と、テクノロジーの融合によりイノベーティブな表現に挑戦している。ベネチア国際映画祭正式招待、文化庁メディア芸術祭審査員推薦作品選定2回。VFX AWARD2015,2017 最優秀賞受賞。アルスエレクトロニカ VFXアニメーション部門受賞、Short of the year Best of Experimental(Germany)など多数受賞。
Award
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 –
2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
Exhibition
2018/7-11 Imago mundi@gallerie delle prigioni (venice/italy)
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
speech / conference
2018/7/12 Gallerie delle prigioni[italy] “future technology/art/humanity”
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
Articles & interviews
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”